Merry Christmas & Happy Hanukkah
Date: December 19, 2019
To: CCS Customers
From: Jack Counts, Jr.
This is our favorite time of year! We are looking forward to being with our family and taking a few days to focus on them. Alison and I still have two 14-year-olds at home, and have three young men in college, now. They can ALL leave their finals behind now and hang out with us for a few days. We will try to minimize the holiday stress while celebrating – The Reason for the Season!
The holidays bring back warm memories of family and joy. I cannot help but reflect on growing up in a loving family and many happy holidays, as well. I am so grateful and blessed for that opportunity as I realize that too many don’t have that.
The Holidays should be a time for kindness. It is a time to think of others who may not be so fortunate. That can mean providing material things for others in need. Or, it can simply mean to make an extra effort to be kind to others. That can be as simple as smiling and opening a door for someone, letting someone into your lane on a busy road, or thanking a stressed-out store clerk and genuinely wishing them well. Our world is too often a cold and unfriendly place. We can all focus on “radiating kindness” during the Holidays.
We are all in the memory business and I believe what we do brings lasting value to people. We should always remember that is our purpose. We are fortunate to be able to produce memories for people that become more valuable with time.
2019 has been a good year for CCS and its customer network. With the start of a new year we can all work to make 2020 even better. Improvement does not come automatically. We must all move forward and become better at what we do.
The keys for 2020 in order to Book More – Earn More – Work Less
- We must all focus on what customers want and provide that more effectively.
- Customers clearly want good choices – they want a selection to choose from before buying.
- They want things faster than ever before. They want to see their choices immediately and get what they order quickly.
- Find and train the best photographers you can get – at the end of the day, the pictures they take become the memories.
- All of us must recognize that others in industry are realizing all this, too. Competition is heating up.
- Please take advantage of the tools CCS offers at no cost, like PhotoMatch, to provide what customers desire.
- Labor is expensive – take advantage of CCS tools that maximize profits while minimizing your office labor and costs.
- In order to grow – a serious sales effort must take place – minimizing office work allows you more time for booking.
- Realize that new events and organizations must be booked to grow – or stay even in a competitive environment.
- Participate in CCS seminars, webinars, and conferences to keep abreast of the latest developments.
We hope you take advantage of our PhotoMatch system in 2020 as it is a game changer. Over the last year, many improvements have taken place and capabilities have been added. It accommodates pre-pay events and ViewFirst events onsite. It maximizes your sales while improving data accuracy, saving labor cost, and delivering your products to your customers quickly. We strongly suggest using the Surface Go with LTE as it offers fast, reliable connectivity to upload images and sell at events.
Happy Holidays,
Jack
